We are so thrilled to be partnering with Arvest Bank in Fayetteville, Arkansas for
the 6th annual 1 Million Meals Campaign!
The 1 Million Meals Campaign is Arvest’s community development initiative to fight local hunger in the more than 120 communities where they serve! This initiative began in 2011 as an effort to invest in the community. Each year, Arvest raises money and collects non-perishable food donations that they then give back to partner organizations in the community!
In five years, Arvest has raised 2,566,609 meals in Northwest Arkansas and the River Valley and 7,857,676 meals across all of their communities!!
This year, donations will be accepted from Monday, April 4, through Saturday, May 28. You can also check out the list of every partner agency in Arkansas and beyond here!
Pictured Above: Josh Lansdell (Marketing Assistant), Karen Gray (VP Marketing), and Donny Story (CEO & President).
Why this campaign?
When asked why Arvest Bank chooses this initiative each year, Fayetteville, AR Marketing Director Karen Gray explained, “We chose hunger because it’s something that touches each of the more than 120 communities we serve.
Not a single community in our network is immune from families struggling to put food on the table.
The good news is that while such challenges exist, there are local organizations on the ground to help in the fight against hunger!”
And she’s right: hunger is a pervasive issue in our communities.
- According to the Food Research and Action Center (FRAC), in 2014, 17% of American households surveyed reported food hardship, or not having adequate funds to provide enough food for their family.
- Looking at the USDA’s food insecurity list, the national average for household food insecurity is 14.3%. All four states Arvest serves have considerably higher percentages. Arkansas (19.9%), Missouri (16.8%), Oklahoma (16.5%), and Kansas (15.9%). Food insecurity is defined as lacking consistent access to adequate amounts of nutritious food.
- You can find some more statistics on hunger in our communities –> here.
Are you particularly passionate about this issue and why?
“I grew up very poor. We didn’t have running water until I was eleven years old. I didn’t realize that was low-income. We were healthy because we had an acre garden and we ate. I was never food deprived, but I had a lot of friends in school that I knew were going hungry.
We didn’t have a whole lot, but my dad would give you the shirt off his back. That’s how it was for my family: you gave to everyone. I was able to overcome it, and I want to help other people to be able to overcome it as well. ”
How can citizens in NW Arkansas give to the 1 Million Meals Campaign?
All Arvest branches will have information on the campaign and will be taking donations of money and non-perishable food!
- You are able to purchase a pin-up can for $1 at any Arvest branch location. For every one dollar donated, Arvest is able to provide their partner agencies with five meals!
- Non-perishable food items will be collected at any branch location. Food items will be distributed to local food partners in June!
Here are some ways you can follow along with the campaign!
Get all the info and updates
- Check out the 1MM website for information about the campaign, a list of the local food partners and weekly updates on the number of meals raised so far. The Arvest Blog will also be updated frequently with community events and updates!
Like a Post, Donate a Meal
Retweet for Meals
- On April 15. 2016, and May 13, 2016, @ArvestBank will have a retweet promo: For every retweet on these days, Arvest will donate five meals to support local hunger. Don’t forget to follow @ArvestBank and retweet!
Skip Your Lunch, Give a Meal
- Friday, May 13, 2016, will be an awareness day as Arvest encourage associates, customers and citizens of NW Arkansas to skip their lunch and donate the money they would have spent on lunch to the 1 Million Meals campaign.